Outbound Pipeline, done-for-you
Need more clients?
We got you!
Tell us your niche - we'll find your ICPs. One fixed fee, the rest is pay-on-success.
The Engine
Built like a real SDR team.
Without the headcount.
ICP definition, list-building, personalized sequences, deliverability infrastructure, and human-quality cold calls. Four systems running in parallel for one outcome: booked meetings on your calendar.
ICP Intelligence
01Multi-source enrichment, decision-maker mapping, intent-signal layering. We don't spray-and-pray a list - we engineer a target universe that converts.
Email Infrastructure
02Domain warmup, SPF/DKIM/DMARC alignment, inbox-rotation, deliverability monitoring. Your messages land in primary, not promotions.
Personalized Copy
03First-line personalization at scale via prospect-research synthesis. Each touch reads like one human wrote it to one human. Because someone almost did.
Human Cold Calls
Optional add-on 04Trained SDR callers - EN (native), priced separately. Multi-channel sequencing: email opens → calendar drops → followup dial. Real conversations, not call-center theatre.
How we keep it fair
Fair terms,
in writing.
No hollow outcome-promises. Just the rules that protect you, written into the contract: what counts as a meeting, what happens if the ICP misses, and how we handle your start.
SQL = Meeting Attended
No-shows don't count. Off-ICP responders don't count. SQL = meeting attended + ICP-fit confirmed. You confirm per Slack-click. Fair math, no disputes.
Free ICP-Pivot
If first 3 weeks signal the ICP-hypothesis was wrong (replies show confusion or wrong-fit), we pivot to a new segment at zero extra cost. We treat outbound as market research too.
5 Days OR Proper Warm-Up
Two paths, both honest. Express-tier: pre-warmed inboxes, first sends day 5 (+$590). Standard: full 14-21 day warm-up, slower start but deeper sender-reputation. You choose based on urgency vs longevity.
The Cadence
One sequence.
Built to earn the reply.
3-5 touches per prospect, spaced like a human would. No nagging, no 12-email blast. Just enough to get the right person to look up - and book.
First email
Personalized first-line, one clear reason to reply. Short. Lands in primary.
Follow-up
New angle on the same thread. Adds proof, drops the ask one notch lower.
Break-up
Polite last touch. Often the highest-replying email in the whole sequence.
Positive reply
Routed to your inbox or our SDR layer. We handle the back-and-forth to lock a time.
Meeting booked
On your calendar, ICP-confirmed. This is the only thing the per-meeting fee touches.
How it works
From intro to inbox
in 5 steps.
Two explicit approval gates - one on ICP-lock, one on copy-launch.
First booked meetings inside week 2-3, depending on cycle length.
Intro Call
15-min fit-check.
We define ICP, market, and offer scope.
No prep needed.
ICP Build
Multi-source list-building.
500-2000 prospects per cycle.
You approve before launch.
Infrastructure
Domain warmup, sending-stack setup,
deliverability checks.
2-3 weeks of preparation.
Launch
Sequences live. 3-5 touches per prospect.
Replies routed to your inbox or our SDR layer.
Reporting
Weekly dashboards:
opens, replies, calls booked.
Iteration after week 2.
Optimize toward conversion.
Showcase voices
Pipelines fill up. So do
their calendars.
A few words from the teams we build outbound pipeline for in our showcase.
Our calendar went from empty to a steady stream of qualified intro calls. We finally have a pipeline we can actually forecast against.
The outbound finally sounds like us, not a spam blast. The reply quality is night and day from anything we sent on our own.
They booked meetings with exactly the accounts on our wishlist. That kind of precision is the entire game in a market as narrow as ours.
We stopped buying cold lists and started talking to people who actually reply. The difference in how our week feels is huge.
Predictable meetings every week meant we could finally hire a closer and know we would keep them busy from day one.
The cadence does the patient follow-up we never had time for. Replies come back weeks later, right when we would have given up.
Illustrative voices from the showcase brands we build pipeline for.
Acquisition Engine Pricing
One offer.
Skin in the game.
One-time start, then a tiny monthly fee plus pay-on-success. The real money only moves when a qualified meeting actually happens - our incentive is your pipeline, not a fat retainer.
Full setup: ICP-audit, sending domains, warmup, infrastructure
Flat agency fee - management, tooling, reporting
Per qualified meeting SQL = meeting attended + ICP-fit. No-shows don't count.
Tiny monthly base. You only pay real money when a meeting actually shows up.
Example math (steady-state month)
The $1,500 one-time start covers setup + the 2-week warmup - that ramp isn't a billing month. Your $300 + per-meeting clock starts once meetings flow.
The $1,500 one-time start covers your full setup - ICP-audit, sending domains, warmup, infrastructure.
After that it's just $300/month + $300 per qualified meeting.
Month-to-month, cancel with 30-day notice.
No long lock-in.
Optional Add-Ons
Want volume
even faster?
Need volume fast? Skip the 14-21 day warm-up. Pre-warmed inboxes + accelerated DNS = first emails day 5.
- Pre-warmed sending-inboxes (6+)
- DNS-records pre-configured
- First emails sending day 5
- First meetings inside week 3 (vs week 5-6)
Alternative: skip the add-on, get full 14-21 day proper warm-up. Slower start, stronger sender-reputation long-term. Your call.
Human Cold Calls
Trained SDR callers - EN (native). Multi-channel sequencing: email opens → calendar drops → followup dial. Real conversations, not call-center theatre.
Newsletter Ops
Got an existing subscriber list? We monetize it too - subscribers, customers, leads that didn't convert yet. Priced on cadence.
Both channels run alongside cold email. Mention it on the call and we'll scope it together. Bundle-discount of -15% off the combined monthly retainer when both engines run.
FAQ
Real questions.
Direct answers.
Glossary: What is an "SQL"?
SQL = Sales Qualified Lead. In our context: a discovery meeting that actually happened with someone who fits your ICP and engaged in a real conversation.
Standard SQL-criteria (we agree on these in kickoff):
- Meeting attended - no-shows don't count
- ICP-fit confirmed - right company-size, role, market
You confirm each SQL via Slack-click. Fair math, no disputes. You only pay the $300 per-meeting fee when a qualified meeting actually happened.
Do you also handle newsletters?
Yes - if you have an existing subscriber list you want monetized (DTC + SaaS + content brands typical use). Newsletter ops is a separate scope from cold outreach (different audience, different goal), priced on cadence. Just mention it on the intro call and we'll scope it together.
When will I see first meetings booked? (Honest answer)
Honest timeline: 2 weeks domain-warmup + 2 weeks campaign-ramp to full sending volume + 2-4 weeks of optimization based on real reply-data. First meetings usually land inside week 4-6. Month 2-3 is when volume compounds. Anyone promising "30-day results" with cold-email infrastructure is lying.
What's the realistic monthly cost?
One-time start: $1,500 - full setup (ICP-audit, domains, infrastructure) plus the 2-week inbox warmup. The warmup is not a billing month - it's covered by the start.
Agency fee: $300/month flat - the monthly clock only starts once campaigns go live and meetings can flow.
Performance: $300 per qualified meeting that actually happens.
Once live, each month looks like:
- Slow month (2 SQLs): $300 + $600 = $900
- Average month (5 SQLs): $300 + $1,500 = $1,800
- Strong month (10 SQLs): $300 + $3,000 = $3,300
Tiny fixed downside, big upside when we deliver. Aligned incentives.
What counts as a "qualified meeting" (SQL)?
Pre-defined in kickoff. Standard SQL-definition: prospect showed up to the meeting, fits ICP-criteria (company-size, role, market), and engaged for full meeting-duration. No-shows, accidental-bookings, or off-ICP responders don't count. Quality > Quantity is the rule.
Will it hurt my main domain's reputation?
No. We register and warm secondary sending-domains (typical pattern: brand-co.com main; brand-team.com / try-brand.com / hi-brand.com for sending). Your primary brand-domain stays untouched. Standard infrastructure: 2-10 sending-domains depending on volume tier.
Is this CAN-SPAM compliant?
Yes. Every email includes a working 1-click unsubscribe, your physical business address, and clear sender identification per CAN-SPAM Act §5. We honor CCPA opt-out requests across all sequences. Full audit-trail per prospect (data source, send history, suppression status). We send to verified business-email addresses only - never private/Gmail. State-level rules (California, Virginia, Colorado) handled in your kickoff setup.
Cold outreach + newsletter together - how does that work?
Cold-outreach fills the funnel with net-new contacts. Newsletter monetizes the list (subscribers, customers, leads that didn't convert yet). Combined: cold turns strangers into subscribers, newsletter turns subscribers into revenue. Bundle-discount of -15% off the combined monthly retainer when both engines run.
What if my product/market-fit isn't there yet?
We'll tell you. If first 2-3 weeks of replies signal confusion, dismissal, or no-clear-pain - that's market feedback, not a campaign-problem. We'll pause the campaign and reframe the offer with you before burning more budget.
What's the cancellation policy?
Month-to-month, no long lock-in. The $1,500 one-time start covers your full setup; after that, cancel anytime with 30-day notice. Your monthly clock starts the day we begin sending - the inbox warmup before that is part of the one-time start, not a billing month. If we deliver, you stay.
Ready to fill
the calendar?
15-min intro call. We map the ICP, scope the engine size, and tell you honestly if outbound is the right move for your stage.
Book 15-min intro call