Performance Marketing
Media Buying
that pays back.
Paid Media, SEO & more. We run the ad-account. You watch it scale. One operator across Native, Meta and Google, with attribution you can actually trust.
We buy where your buyers actually are
Native, paid social and search - run by one operator, on one report. No spend split across three contractors.
What we optimize
Four layers under the hood.
The stack that decides whether ad-spend stays profitable while it scales. Tap a layer to open it.
Channel Coverage
The three channels that actually move volume for D2C and lead-gen: Native (Taboola, Outbrain, MediaGo), Meta and Google Search. One operator, one report, parallel rollout - no spend split across three contractors.
What is Native? Native ads are ads that sit inside premium publisher sites and content feeds - think news sites and articles, not social media. So you reach huge audiences beyond Meta and Google, they pair perfectly with advertorial and story-style creative, and they usually run at lower cost with less ad-fatigue.
Go deeper +
We run Native, Meta and Google Search as one system, not three silos. Most teams optimize each platform to its own dashboard ROAS and quietly overspend where the reported numbers flatter reality. We manage to blended performance and, more importantly, marginal return: the ROAS of the next euro, not the average. That tells us which channel still has room and which is buying conversions it would win anyway. Native typically does the heavy lifting up top, creating demand that Meta amplifies and Search captures at the bottom. We map those handoffs deliberately, watch how spend in one channel lifts the others, and report a single profit-and-loss view across all three so you see total contribution, not a stack of inflated platform claims.
Data & Attribution
Server-side Meta CAPI, clean GA4, consistent UTM logic. The work most accounts skip - and the reason their reports never quite match the platform. We make ROAS a number you can trust.
Go deeper +
Platform numbers alone are no longer trustworthy, so we rebuild measurement from the server up. That means server-side event tracking through Meta's Conversions API and server-side tag management, wired into GA4 with consent mode handled correctly for EU traffic. We lean on your first-party data as the source of truth, feed clean conversion signals back to each platform, and treat modeled conversions as estimates to sanity-check, never gospel. Since the iOS privacy shifts, a meaningful share of conversions is inferred rather than observed, which is exactly why we run holdout and geo-based tests to measure true incrementality. The goal is simple: know which spend actually caused revenue, not which channel merely claimed the last click before checkout.
CRO & Funnel
Landing-page audits, A/B testing, friction removal, checkout flow. Often the cheapest way to lift ROAS: get more revenue out of the traffic you already pay for, instead of pouring more spend on top.
Go deeper +
Traffic is only half the equation; what happens post-click decides the economics. Because our roots are native, we live in advertorials and pre-sell pages, the editorial bridge between a curiosity click and a buying decision, and we test them as rigorously as the ads themselves. Small changes to a headline, hook or opening can move conversion rate more than a new creative ever will. We work the full funnel: offer architecture, bundling and pricing to lift average order value, then upsells and retention to grow lifetime value. We tie it back to honest funnel math, so cost per click, conversion rate, AOV and contribution margin all reconcile to a payback window you can actually fund and scale against.
Always-On Media Buying
Daily account checks, weekly reports, monthly strategy calls. Budget moves with the data, audiences refresh on signal, and fresh creative comes straight from the smizzlead Creative pipeline - so the account never sits still.
Go deeper +
Performance is a daily operation, not a monthly report. We pace spend every day, reallocating budget toward what is compounding and pulling it from what is decaying before it drains margin. Scaling follows defined rules tied to cost and contribution targets, not gut feel, so growth stays controlled rather than lurching. Native creative lasts longer, but Meta fatigues quickly under rising frequency, so we run a steady iteration cadence and refresh concepts before performance rolls over rather than after. When the data signals saturation or a shift, we refresh audiences and angles on that signal. The result is a system that stays in motion, defends efficiency as you scale, and reacts in days rather than weeks.
The channels
Three channels. Three jobs.
We run the mix that fits your funnel, not a one-size template. Side by side - what each channel does best, and why we rarely bet on just one.
See the full side-by-side: Native vs Meta vs Google +
| Channel |
Native AdsOur roots
Taboola · Outbrain · MediaGo
|
MetaFacebook · Instagram
|
Google SearchSearch · Shopping
|
|---|---|---|---|
| Best for | Reaching problem-aware buyers before they start searching | Proven offers with broad, interest-targetable demand | People already searching with clear buying intent |
| Audience intent | Low to mid intent, demand you create | Latent intent, surfaced by interest signals | High intent, demand that already exists |
| Role in funnel | Top and middle - creates demand, warms cold traffic | Middle - shapes demand and interrupts the scroll | Bottom - converts ready-to-buy intent into sales |
| Strength | Story-led advertorials on trusted publisher content, typically lower CPMs | Fast feedback, precise targeting, video-first creative in-feed | Captures existing demand at the moment of decision |
| Creative that wins | Editorial curiosity hooks, story-led, looks unpaid | Native-to-feed, fast hook, authentic and entertaining | Sharp copy, exact-match relevance, strong extensions |
| Creative fatigue | Fatigues more slowly, longer usable lifespan | Fatigues fast, frequent refresh under rising frequency | Minimal fatigue, query relevance drives performance |
| Typical CPM | Usually lower CPMs, cheaper cold clicks | Mid-range CPMs, rising with auction competition | Higher effective cost, you pay for intent |
| Best offer type | Story-driven, considered, education-led purchases | Impulse-friendly, visual, lifestyle and demand-gen offers | Clear-need offers people already shop for |
| Main scaling lever | Widen publishers and placements, add advertorials | Feed the algorithm budget and fresh creative | Expand keywords, raise bids, broaden match |
| Measurement | Needs server-side tracking and incrementality discipline | Platform-attributed and modeled, validated with holdouts | Cleanest last-click, strong direct-response attribution |
| Where it breaks down | Weak advertorials and thin tracking kill it | Creative burnout and attribution fog at scale | Capped by existing demand, no demand creation |
We rarely bet on just one - the mix is set to your funnel.
Native Ads
Taboola · Outbrain · MediaGo
- Reach far beyond social, on premium publisher sites
- Lower CPMs and far less creative fatigue
- Built for advertorial and story-led funnels
- Opens cold, problem-aware audiences at scale
Meta
Facebook · Instagram
- Unmatched targeting and creative-testing velocity
- Scale fast the moment a winner appears
- The best home for D2C and social proof
- Retargeting that actually closes the loop
Google Search
Search · Shopping
- Captures existing high-intent demand
- Bottom-funnel, the most predictable ROAS
- Defends your brand terms from competitors
- Scales cleanly on demand that is already there
Deep dive
Why Native is the unfair advantage.
New to Native? What it is, and why it is our edge +
Native runs your ads as recommended content on premium publisher sites, right next to the articles people are already reading. You are not interrupting a feed or waiting for someone to search - you are reaching a problem-aware audience that feels the pain but has not yet typed it into Google. That pool is far larger than the people actively searching, and most competitors ignore it.
Because the placement looks and reads like editorial, story-led creative fits naturally. A strong advertorial can explain the problem, build belief and pre-sell the offer before anyone hits your page - which is why education-heavy and considered-purchase products tend to scale here: supplements and health, beauty, finance, and any offer that needs a story to land. Product images alone rarely carry it.
The economics help too. CPMs on Native are typically lower than the crowded social auction, and because you compete on angles and articles rather than one scroll-stopping visual, creative tends to fatigue more slowly. Native sits at the top and middle of the funnel: it creates the demand that Search later captures.
Native reaches
Content readers on news and lifestyle sites - curious, problem-aware, not yet shopping.
Meta reaches
Scrollers in-feed on Facebook and Instagram - reachable by interest and behavior, open to discovery.
Google reaches
Active searchers with intent - comparing or ready to buy right now, at the moment of decision.
Verticals that scale on Native
The halo effect
Native rarely works alone. The demand it creates lifts Meta and Search too - brand searches climb and retargeting pools fill, so the whole account compounds.
Independent research (IPG Media Lab and Sharethrough) has long found native units draw more attention than standard display and are far more likely to be shared - which is why story-led placements earn their place up-funnel.
Who runs your account
Built by operators.
Your account is run by people who have actually shipped performance campaigns in the German market - hands-on with large insurance and food accounts, among other high-volume verticals. Real time on the spend, not theory from a slide deck.
We know what moves performance.
Years of hands-on paid media in Germany - planning, buying and scaling budgets across Native, Meta and Google, including large insurance and food accounts. We know how big-budget accounts behave and exactly where the spend leaks.
Deep, practical knowledge of paid social, Native and tracking - the unglamorous parts that decide whether an account stays profitable while it scales. You work directly with the operators, never a layer of account managers in between.
Native, Meta and Google - run end to end
Setup, buying, tracking and reporting on every channel, from one team. No spend split across three contractors who never talk.
DACH, US and Australia - operator-led
We know the audiences, the publishers and the compliance bar across DACH, the US and Australia - and we work the account ourselves, day to day.
Hands-on, not a reseller
No outsourcing, no white-label middleman marking up someone else's work. The people on your call are the people in your ad-account.
How it works
From audit to launch.
Two explicit approval gates - one before money goes live, one each month before re-invoicing. No surprise spend, no lock-in.
01Intro Call
15-min fit-check. You share account-access scope, monthly spend, current performance. No prep needed.
02Account Audit + Strategy
Within 3 business days: account-health audit, tracking review, channel-mix recommendation, 90-day roadmap.
03 · GATEStrategy Approval
You approve the strategy + budget plan in writing. No money goes live without your go.
04Launch & Optimize
We go live on the agreed channels. Daily watching, weekly reports, A/B tests, audience refinements. Slack-direct + 24h response.
05 · GATEMonthly Review + Invoice
We review the month together. You decide if we continue. Pause or change scope anytime.
Showcase voices
Operators talk about
numbers that add up.
A few words from the brands whose accounts we run in our showcase.
They fixed our tracking before spending a single euro on ads. Suddenly every number downstream actually made sense, and we could trust the dashboard.
First time a weekly report told me what to do, not just what happened. No vanity metrics, just the next move spelled out in plain language.
They took us onto Native and it became a real second channel next to Meta - the same story, reaching a fresh audience at a lower cost to get in front of them.
Our account stayed profitable while we scaled it. That is the only sentence I really care about, and it is the one they kept delivering.
We work directly with the people running the account, not a layer of managers. Decisions happen in hours, not weeks, and you feel it in the results.
Honest about what was working and what wasn't, every single week. That trust is exactly why we kept handing them more budget to manage.
Illustrative voices from the showcase brands we run accounts for.
FAQ
Questions, answered up front.
The most common things we get asked - so the call can stay focused on your scope.
Do you take over our ad-account, or just consult?
We take full ownership of the daily work. You give us user-access to Meta BM, Taboola, Outbrain, Google Ads - we set up campaigns, manage, optimise, report. Account-ownership and billing stay with you. Your card, your invoice, always.
How do you measure and report success?
Three layers: weekly written reports (spend, CPA, ROAS, what's working, next steps), monthly review-call with quarterly outlook, and a shared Looker dashboard you can check any time. We report on the numbers that matter - CPM, CTR, CPC, CPA, ROAS, conversions, AOV. No vanity metrics.
What's the minimum spend or engagement length?
It's month-by-month, always. We'd love 90 days because that's when strategies actually show what they can do, but you can stop whenever. Spend-wise: Native gets real signal from around 5k/month, Meta from 2k, Google Search from 1k. We talk through what makes sense on the call.
What if performance is below expectation?
Month 1 covers setup and the first live run. After that, it's month-by-month - you decide. If results clearly aren't where they should be and we can't see a fixable reason (tracking, product-market-fit, season), you're out. No contracts, no pressure. We sit down once a month, look at the numbers together and keep it honest.
Do we need new creatives, or can you use ours?
Both work. We look at what you have in week 1 and use whatever's still good. Where things are missing, we pull fresh assets straight from our Creative pipeline - native LPs, statics, carousels, video. If you've got your own design team, we go Spend-Only and just run with their stuff.
How does the fee structure work?
Two parts: a fixed monthly retainer for setup, daily watching, reports and optimisation - we quote that after we've looked at your account. Plus a percentage on top of ad-spend (usually 10-15%). Everything stays transparent - you see what we earn, you see what goes to the platforms. No hidden margins on creative, no kickbacks from publishers.
Something else on your mind?
Book a 15-min callReady to scale?
Send us your account or your goals. We will tell you honestly where the quickest wins are - on the call, no pitch deck.